Pros: Good service (very few dropped calls), Good customer support, clear and concise billing.
Cons: A bit pricey, as with many wireless carriers they strip off manufacturer's software and add their own on cell phones.
Summary: I have been with ATT for 14 years and not had any major problems. This year I am going with an unlocked Nokia phone (no contract and I get Nokia software). There is a local service (mobi PCS) that offers cheaper service, but I have heard from friends that they had a lot of dropped calls and finally switched back to a major carrier. I use my phone for business and reliability is very important.