Pros: ease of use, wonderful service inside city limits,many locations of retail stores, updates per text msg on plans, sales etc.
Cons: no rural towers.
Summary: Overall, I am satisfied with my Southern Line service. The only drawback for me is the fact that I live in a rural area where the nearest tower is miles up the road. If I need to "linc" someone while I am at home, I have to either get in my car and go up the road or walk around in my yard until hopefully I find a spot where the linc will beep on and I can get through to someone!