Pros: Excellent coverage all over Wisconsin, free incoming calls and messages, great customer service, cheaper rates for comparable plans from competitors
Cons: Never seem to have the latest phones.
Summary: I have had US Cellular since October, 2002 and was off at college in the boonies. I've been on the same plan since then and get 1000 anytime minutes with free incoming calls/messages for $40/mo. The customer service is excellent and they're very flexible with me about upgrading my phone before my contract is up.