Pros: Coverage everywhere. If no one else has coverage US Cell is certain to have it. Beats Verizon and all others in the midwest. Price is reasonable and they have options for 7pm nites and weekends.
Cons: Few Phone choices, no or very limited data transfer ability, not going to be cutting edge.
Summary: If you want your cell phone for what it is for. To make a call no matter where you are. Then I recommend US Cell. If you want the latest Bluetooth, Wi-Fi phone and email and IM ability go somewhere else.